Fostering sustainable marketing around the globeĮngage with customers using today’s digital and social media.Measuring and managing return on marketing.Building and managing strong, value-creating brands.Engaging with customers using today’s digital and social media.Creating value for customers in order to capture value in return.From beginning to end, this marketing process model builds on five major customer value and engagement themes: The text’s innovative customer-value and engagement frameworkties together key concepts, and details how marketing creates customer value and captures value in return. Present five major themes using a clear and compelling customer-value approach The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. To find out who your Pearson representative is, visit This title is a Pearson Global Edition. Go to to buy access to this interactive study programme.įor educator access, contact your Pearson representative. If your lecturer is using the MyLab and you would like to purchase the product.
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If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591)Ĥ. If it has, it will be on the inside back cover of the book.ģ. Check whether an access card has been included with the book at a reduced cost Make sure that your lecturer is already using the systemĪsk your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.Ģ. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.ġ. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Join over 11 million students benefiting from Pearson MyLabs. Please note that the product you are purchasing does not include MyMarketingLab. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. Instructors, contact your Pearson representative for more information. MyMarketingLab should only be purchased when required by an instructor. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
Help students learn how to create customer value and engagement Principles of Marketing, Global Edition, 16th Edition.
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